Awards close and submissions due: Friday 12 November

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2021 Questions for All Categories

Please note:       5,000 characters = approximately 800 words with spaces.

                          3,000 characters = approximately 500 words with spaces.


ALL information must pertain to the period 1 November 2020 and 1 November 2021.


What is the name of the promoting body or bodies for this artwork? Please place comma between names if more than one. (Maximum response: 100 characters / Weighting: 0% )



Describe your town /region /destination and the importance of tourism to your local economy PLUS give a description of the artwork. This is NOT scored but provides judges with important background information. (Max: 5,000 characters / Weighting: 0%)


1. Your art

Explain what makes the art on your street/s or at your event special, unique and memorable. Tell the story about this project.

(Max: 2,000 characters / Weighting: 15%)


2. Promotion

What strategies, marketing channels and messages are used to attract visitors to the artwork / trail / tour / festival? Why are they used? Are they successful? How do you know? (Max: 2,000 characters / Weighting: 15%)


3. Who visits?

Who are the visitors to the artwork /trail / tour / festival? Where do they mostly come from? What are the main age groups? When do they mostly visit? Where do they stay? How do you know? (Max: 2,000 characters / Weighting: 15%)


4. What do they say?

What are visitors saying about your artwork /trail /festival /tour? How do you know? (Max: 2,000 characters / Weighting: 15%)


5. Social and economic benefits

What social and economic benefits has the artwork /trail /festival /tour brought to the local community since November 2020? How do you know? (Max: 2,000 characters / Weighting: 15%)


6. Due diligence

You do not need to do anything for this section. This phase of the assessment looks at the visitor experience using publicly accessible channels, such as:

  1. Review platforms and apps, like TripAdvisor and WikiCamps

  2. Online resources, including directories and your website if you have one

  3. Social media, such as Facebook and Instagram.


The assessment will include the detail and up-to-date nature of current information. (Max: 0 characters / Weighting: 20%)


7. Imagery

The images you provide that promote the artwork /trail /festival / tour are important in a tourism setting. Therefore, the five images that you provide for promotional purposes will be assessed for their clarity, lighting and composition (which includes a level horizon, no irrelevant elements in the foreground or background, and angle). (Max: 0 characters / Weighting: 5%)


2021 Fees and Discounts


Entry fee to 8 November 2021:

$297 + gst


EOFY 2 for 1 Special*

Register and pay for two entries before COB Wednesday 30 June for the price of one.

You then have until 8 November to complete your submissions!

Early Bird*

(until 24 September 2021)

Simply register and pay before COB on 24 September to receive 25% off!

You'll still have until 8 November to complete your submission.


Multiple entries*

Three nominations or more save 10%


Not-for-profit and Community Organisations*

An extraordinary year deserves an extraordinary offer

– a 25% discount on the full fee for bona fide NFP and community nominees

Use promo code: NFPSPECIAL

(Please note that your registration will be accepted subject to confirmation of your status)



* Cannot be used in conjunction with any other discount offer