AoA Summit LOGO png.png

tourism summit

 held in conjunction with the Awards presentation

2 - 4 March 2021



The inaugural Art of Attraction summit was held in November 2019 and was the first all-inclusive opportunity in Australia to connect with, be introduced to, learn from, and become inspired by leaders at the very forefront of using publicly-accessible art to attract visitors, expand seasonal visitation and increase the average length of stay.

The Summit also covered mature-age tourism - one of the fastest growing domestic segments.


People from across Australia came together for the theme of Driving Change - to explore the opportunities available to local and regional tourism organisations, local government, community and business organisations, private businesses and festivals interested in art tourism, with a focus on public and street art including silo art and mega-murals, laneway projects, sculpture trails, monuments and street art events.


The program delivered valuable take-aways for delegates by offering a variety of sessions exploring the latest trends, research and case studies. The format was morning plenary sessions followed by two streams in the afternoon, allowing delegates to explore specific art tourism issues or gain insights into other opportunities to increase visitation.


Hosted by Awards Absolute, the Summit was held in conjunction with the Australian Street Art Awards and the Grey Nomad Awards.


Who attends?


People whose job it is to increase visitation or manage public art programs. This includes:

  • Economic Development Managers

  • Tourism Managers and Officers

  • Public Art Curators

  • Community and Business Associations

  • Art Organisations

  • Festival and Event Organisers where art forms all or part of the program.


“A fantastic event. I loved that predominantly those who spoke were ‘doers’ - groups or individuals that have real experience and advice to share. The conference offered a fantastic opportunity to pair creatives, creators and communities together in the one place to exchange ideas, share advice and problem solve collective challenges, especially those experienced by rural and remote areas.” - Rhianna Pezzaniti, Senior Project Manager, FORM (Western Australia)


“Everyone from the speakers, organisers, artists, attendees and venue staff were really friendly and helpful, willing to share and support each other - the atmosphere was fantastic and I really enjoyed the range of topics covered.”- Emily Moskwa, Planning & Policy Research Officer, Campbelltown Council (South Australia)


“The speakers were all so knowledgeable but presented in a way that was fun and interesting. Lots of great grass-root, practical ideas that got us all thinking.” – Sandra Lee, Tourism Services Officer, Balonne Shire Visitor Information Centre (Queensland)


“So much valuable information gained.” – Tiffany Thornton, Marketing, Tourism & Economic Development Coordinator, Narrandera Shire Council (New South Wales)


Have questions?


Please contact Kim Morgan, Awards Director, at or call us on 1300 88 22 59.

Supported by