inaugural tourism summit
was held in conjunction with the evening's Awards presentation
Sunshine Coast, Queensland
ANNOUNCEMENT COMING SOON about the next summit?
The inaugural Art of Attraction summit was the first all-inclusive opportunity in Australia to connect with, be introduced to, learn from, and become inspired by leaders at the very forefront of using publicly-accessible art to attract visitors, expand seasonal visitation and increase the average length of stay.
More than 100 people came together for the theme of Driving Change - to explore the opportunities available to local and regional tourism organisations, local government, community and business organisations, private businesses and festivals interested in art tourism, with a focus on public and street art including silo art and mega-murals, laneway projects, sculpture trails, monuments and street art events.
The full-day program delivered valuable take-aways for delegates by offering a variety of sessions exploring the latest trends, research and case studies. The format was morning plenary sessions followed by two streams in the afternoon, allowing delegates to explore specific art tourism issues or gain insights into other opportunities to increase visitation.
People whose job it is to increase visitation or manage public art programs. This includes:
Economic Development Managers
Tourism Managers and Officers
Public Art Curators
Community and Business Associations
Festival and Event Organisers where art forms all or part of the program.
“A fantastic event. I loved that predominantly those who spoke were ‘doers’ - groups or individuals that have real experience and advice to share. The conference offered a fantastic opportunity to pair creatives, creators and communities together in the one place to exchange ideas, share advice and problem solve collective challenges, especially those experienced by rural and remote areas.” - Rhianna Pezzaniti, Senior Project Manager, FORM (Western Australia)
“Everyone from the speakers, organisers, artists, attendees and venue staff were really friendly and helpful, willing to share and support each other - the atmosphere was fantastic and I really enjoyed the range of topics covered.”- Emily Moskwa, Planning & Policy Research Officer, Campbelltown Council (South Australia)
“The speakers were all so knowledgeable but presented in a way that was fun and interesting. Lots of great grass-root, practical ideas that got us all thinking.” – Sandra Lee, Tourism Services Officer, Balonne Shire Visitor Information Centre (Queensland)
“So much valuable information gained.” – Tiffany Thornton, Marketing, Tourism & Economic Development Coordinator, Narrandera Shire Council (New South Wales)
Please contact Kim Morgan, Awards Director, at or call us on 1300 88 22 59.