tourism summit

being held in conjunction with the evening's Awards presentation

Wednesday 6 November 2019

Ramada Hotel and Conference Centre Marcoola Beach

Sunshine Coast, Queensland

The inaugural Art of Attraction summit was the first all-inclusive opportunity in Australia to connect with, be introduced to, learn from, and become inspired by leaders at the very forefront of using publicly-accessible art to attract visitors, expand seasonal visitation and increase the average length of stay.


More than 100 people came together for the theme of Driving Change - to explore the opportunities available to local and regional tourism organisations, local government, community and business organisations, private businesses and festivals interested in art tourism, with a focus on public and street art including silo art and mega-murals, laneway projects, sculpture trails, monuments and street art events.


The full-day program delivered valuable take-aways for delegates by offering a variety of sessions exploring the latest trends, research and case studies. The format was morning plenary sessions followed by two streams in the afternoon, allowing delegates to explore specific art tourism issues or gain insights into other opportunities to increase visitation.


Being hosted by Awards Absolute in conjunction with the Australian Street Art Awards and the Grey Nomad Awards, the summit location was easy to access and inspired vibrant learning.


Who attends?


People whose job it is to increase visitation or manage public art programs. This includes:

  • Economic Development Managers

  • Tourism Managers and Officers

  • Public Art Curators

  • Community and Business Associations

  • Festival and Event Organisers where art forms all or part of the program.


2019 Program Highlights

The 2019 Art as Attraction Summit provided all participants with an opportunity to contribute, learn and collaborate. Topics include:

  • Who Really is Your Visitor?

  • Volunteer Tourism: Tourists Who Want To Make A Difference

  • Creating Landmarks on a Budget

  • From Anonymity to Fame - a Thallon case study

  • Art and Tourism Activation

  • Making Wise Investments - Protecting your Artwork and Reputation

  • Mustering Grey Nomads – the Julia Creek expereince

  • The Importance of Nostalgia

  • Turning Grey Nomads into Ambassadors

  • Free Camping - Dynamite and Dilemmas


Linger longer


Once the summit was over, some delegates chose to stay for a day or two. There were a few “must do” activities around the Sunshine Coast:

  • Street art, including Caloundra and Nambour - home of the Nambour Street Art Festival

  • Going wild for a day at Australia Zoo or SEA LIFE Sunshine Coast

  • Riding a vintage-style ferry (pictured below), paddle a kayak or jump on board an amphibious vehicle to see endangered marine life on Pumicestone Passage

  • Heading north to Coolum Beach to wander along the spectacular boardwalk to enjoy breathtaking ocean and beach views

  • Visiting the iconic Glass House Mountains in this naturally abundant area.

Have questions?


Please contact Kim Morgan, Awards Director, at or call us on 1300 88 22 59.

Supported by

Australian Street Art Awards

©2018 by Awards Absolute Pty Ltd.  Privacy Policy

  • Instagram Social Icon