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tourism summit

 was to be held in conjunction with the Awards presentation

2 - 4 March 2022

The Events Centre Caloundra



Awards will be celebrated online

Friday 4 March


The Art of Attraction Tourism Summit remains the only all-inclusive opportunity in Australia to connect with, be introduced to, learn from, and become inspired by leaders at the very forefront of using publicly-accessible art to attract visitors, expand seasonal visitation and increase the average length of stay.

The Summit also covers mature-age tourism - one of the fastest growing domestic segments and the most important visitor segment for those looking to attract art-loving tourists.


Under the theme of 'Unlocking the Law of Attraction", people from across Australia will once again come together to explore the opportunities available to local and regional tourism organisations, local government, community and business organisations, private businesses and festivals interested in art tourism, with a focus on public and street art including silo art and mega-murals, laneway projects, sculpture trails, monuments and street art events.


The program will deliver valuable take-aways by offering a variety of sessions, workshops and interactive activities so you can explore the latest trends, research and case studies.


Hosted by Awards Absolute, the Summit will once again be held in conjunction with the Australian Street Art Awards and the Grey Nomad Awards gala presentations.


Who attends?


People whose job it is to increase visitation or manage public art programs. This includes:

  • Economic Development Managers

  • Tourism Managers and Officers

  • Public Art Curators

  • Community and Business Associations

  • Art Organisations

  • Festival and Event Organisers where art forms all or part of the program.


“A fantastic event. I loved that predominantly those who spoke were ‘doers’ - groups or individuals that have real experience and advice to share. The conference offered a fantastic opportunity to pair creatives, creators and communities together in the one place to exchange ideas, share advice and problem solve collective challenges, especially those experienced by rural and remote areas.” - Rhianna Pezzaniti, Senior Project Manager, FORM (Western Australia)


“Everyone from the speakers, organisers, artists, attendees and venue staff were really friendly and helpful, willing to share and support each other - the atmosphere was fantastic and I really enjoyed the range of topics covered.”- Emily Moskwa, Planning & Policy Research Officer, Campbelltown Council (South Australia)


“The speakers were all so knowledgeable but presented in a way that was fun and interesting. Lots of great grass-root, practical ideas that got us all thinking.” – Sandra Lee, Tourism Services Officer, Balonne Shire Visitor Information Centre (Queensland)


“So much valuable information gained.” – Tiffany Thornton, Marketing, Tourism & Economic Development Coordinator, Narrandera Shire Council (New South Wales)


Have questions?


Please contact Kim Morgan, Awards Director, at or call us on 1300 88 22 59.

2022 Summit Destination Partners
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