tourism summit

being held in conjunction with the evening's Awards presentation

Wednesday 6 November

Ramada Hotel and Conference Centre Marcoola Beach

Sunshine Coast, Queensland

The inaugural Art of Attraction summit is the first all-inclusive opportunity in Australia to connect with, be introduced to, learn from, and become inspired by leaders at the very forefront of using publicly-accessible art to attract visitors, expand seasonal visitation and increase the average length of stay.


The theme of Driving Change will explore the opportunities available to local and regional tourism organisations, local government, community and business organisations, private businesses and festivals interested in art tourism, with a focus on public and street art including silo art and mega-murals, laneway projects, sculpture trails, monuments and street art events.


The full-day program will deliver valuable take-aways for delegates by offering a variety of sessions exploring the latest trends, research and case studies. The format will be morning plenary sessions following by two streams in the afternoon, allowing delegates to explore specific art tourism issues or gain insights into other opportunities to increase visitation. Full program details coming soon.


Being hosted by Awards Absolute in conjunction with the Australian Street Art Awards and the Grey Nomad Awards, the summit location is easy to access and inspires vibrant learning.


Who should attend?


People whose job it is to increase visitation or manage public art programs. This includes:

  • Economic Development Managers

  • Tourism Managers and Officers

  • Public Art Curators

  • Community and Business Associations

  • Festival and Event Organisers where art forms all or part of the program.


Program Highlights

The 2019 Art as Attraction Summit will provide all participants with an opportunity to contribute, learn and collaborate. Topics include:

  • Who Really is Your Visitor?

  • Volunteer Tourism: Tourists Who Want To Make A Difference

  • Creating Landmarks on a Budget

  • From Anonymity to Fame - a Thallon case study

  • Art and Tourism Activation

  • Making Wise Investments - Protecting your Artwork and Reputation

  • Mustering Grey Nomads – the Julia Creek expereince

  • The Importance of Nostalgia

  • Turning Grey Nomads into Ambassadors

  • Free Camping - Dynamite and Dilemmas


About Ramada Marcoola Beach


Located only 3 kilometres from Sunshine Coast Airport and 115 kilometres north of Brisbane Airport, the affordable absolute beachfront hotel offers a variety of standard and ocean view rooms plus one, two and three-bedroom apartments, many with balconies. The hotel features a 60-metre heated lagoon-style pool, poolside restaurant, café, day spa, gym and onsite car parking.


The hotel is close to Twin Waters Golf Club, Novotel Twin Waters Resort, restaurants and the beautiful Maroochy River Conservation Park.


Suncoast Cabs meet all flights to Sunshine Coast Airport (fare approximately $15 for one passenger) and Conn-X-ion operates coach transfers from Brisbane Airport. Hire car companies operate from both Sunshine Coast and Brisbane Airports.


The Ramada is offering a 10% saving on standard room rates to all Art of Attraction delegates and Awards guests. To claim this rate either call the Hotel on 07 5412 0100 or email  This offer is NOT available for online bookings.



Getting to the Art of Attraction


QANTAS, Virgin Australia and Jetstar offer daily flights direct from Sydney and Melbourne, linking

to more than 55 Australian and 125 international destinations. There are also two flights from Adelaide weekly. The Sunshine Coast airport is located only 3 kilometres from the Ramada hotel.


Alternately, it is an easy one and a quarter hour drive past the majestic Glass House Mountains along the forest-lined Bruce Highway to Marcoola Beach.


All major car rental companies have outlets at the Brisbane and Sunshine Coast terminals. For those

keen to work on route while others drive, shuttle services operate door-to-door.


Linger longer


Once the summit is over, then you might consider staying for a day or two. The following day Queensland Tourism Industry Council (QTIC) will host the DestinationQ tourism conference for the Queensland tourism sector. For everyone, there are a few “must do” activities around the Sunshine Coast:

  • Check out the destination's street art, including Nambour - home of the Nambour Street Art Festival

  • Go wild for a day at Australia Zoo or SEA LIFE Sunshine Coast

  • Ride a vintage-style ferry (pictured below), paddle a kayak or jump on board an amphibious vehicle to see endangered marine life on Pumicestone Passage

  • Head north to Coolum Beach to wander along the spectacular boardwalk to enjoy breathtaking ocean and beach views

  • Visit the iconic Glass House Mountains in this naturally abundant area.



Full Summit (includes one ticket to the Summit sessions and one ticket to the networking and Awards evening event plus morning and afternoon tea, and lunch): $340 + gst

Daytime sessions only: $285 + gst

Awards ceremony only: $125 + gst


Extra tickets can be purchased to the Awards ceremony for any staff or adult family members travelling with you.


Click here to register and secure your place.


Have questions?


Please contact Kim Morgan, Awards Director, at or call us on 1300 88 22 59.

Supported by

Australian Street Art Awards

©2018 by Awards Absolute Pty Ltd.  Privacy Policy

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